Hi, I'm Brian
Solo Founder @ DishSpy | MBA'25 | Ex-Data Analyst
I turn ideas into products. With a foundation in data and design, and experience as a solo founder, I execute fast, validate early with users, and build with impact in mind.
About Me
Founder Projects
DishSpy - Solo Founder & Product Lead
Food Discovery Platform • 2024 - Present
Built and launched an AI-powered food discovery app that recommends top dishes based on menu parsing and social reviews. Owned the full product cycle from research and UX to technical architecture and growth testing.
Key Achievements
- • Developed the MVP using React, FastAPI, and MongoDB; currently running early testing with users
- • Rolled out closed beta to gather user feedback and inform ongoing product iteration
- • Implemented token-based system to test monetization and user incentive in beta phase
TeeUp - Co-Founder & Product Lead
Golf Coaching Platform • 08/2024 - Present
Co-founded a golf coaching platform that helps students discover and book verified instructors through video and map-based profiles. Led product design and prototyping, and validated needs with 20+ user interviews.
Key Achievements
- • Conducted user research with 20+ coaches and golfers to validate lesson-matching pain points
- • Defined core features such as video-based profiles, map-based discovery, and booking flow
- • Prototyped MVP and led usability testing with early adopters
Experience
Growth Marketing Intern
CheckIt Analytics (Early-stage startup) • 03/2025 – Present
Drove early-user acquisition through social campaigns and landing page experiments, increasing demo signups by 65%. Conducted competitive research and refined product positioning and pricing strategy.
Product Management Intern
WORCA (Seed-stage, $1.5M raised) • 09/2024 – 06/2025
Redesigned an AI-driven talent intelligence module to improve matching accuracy. Defined product roadmap and go-to-market plan for a new invoicing platform launching in 2025.
Senior Business Analyst
Eslite Corporation • 10/2021 – 06/2023
Developed ETL pipelines and deployed a personalized recommendation engine, boosting monthly active users by 40%. Automated e-commerce pricing workflows, cutting turnaround time by 90%.
Marketing Analyst
eLAND Information • 06/2019 – 05/2021
Delivered digital strategy and social listening solutions for enterprise clients, exceeding KPIs by 25%. Built a machine-learning analytics pipeline that improved prediction accuracy by 35% and scaled data processing 100x.
Education
Master of Business Administration (MBA)
Rady School of Management, UCSD • GPA: 3.8/4.0 • 06/2025
Concentration in Finance, Design, and Innovation.
- • VP of Finance, Rady Consulting Club
- • Member, Rady Venture Capital Club
- • GMAT: 700
Select Projects:
Sunrun – Rady Consulting Project
Worked with Sunrun's procurement team to uncover value leakage in a $40M annual marketing and facilities budget. Recommended a new GTM structure to reduce operational overhead.
Rady Venture Fund – Student-led VC
Evaluated early-stage SaaS and biotech startups as part of an investment committee. Focused on market sizing, exit strategy, and founder-investor alignment.
Ting Therapeutics – Associate Fellow @ HomeLab UCSD
Partnered with clinical-stage biotech to develop a business plan and fundraising strategy for a repurposed drug asset.
Bachelor of Science, Psychology
National Chung Cheng University, Taiwan • 06/2018
Focused on consumer behavior, human cognition, and comparative animal psychology.
Select Projects:
Independent Research – Cuttlefish Cognition
Conducted behavioral experiments to study cognitive ability and recorded response patterns in cuttlefish under controlled conditions.
Campus Mapping Project
Redesigned campus facility maps through user research and usability testing. Improved navigation efficiency and student satisfaction.
Key Projects
WORCA
Invoicing System Design
Redesigned the end-to-end invoice flow for a new internal product, enabling approval staging, reuse logic, and email-based delivery.
Eslite
Personalized Recommendation Engine
Built a full-stack recommendation system using ETL + collaborative filtering to deliver personalized promos via chatbot, increasing user engagement.
eLAND
Tag-Based Segmentation Framework
Designed a segmentation framework built on eLAND's web-tracking tag system using tf-idf weighting and K-Medoids clustering, generating visitor personas for ad retargeting.